Consumer Vulnerability and Financial Well-Being
A Study on Credit Consumption Among Young Entrepreneurs at the Pernambuco’s Clothing Cluster in Brazil
DOI:
https://doi.org/10.31211/interacoes.n49.2025.a4Keywords:
Consumer vulnerability, Financial Well-Being, Credit Consumption, Young EntrepreneursAbstract
This study aims to understand how consumer vulnerability and financial well-being are related to the credit consumption of young entrepreneurs at the clothing cluster in Pernambuco state. Using qualitative research, at the first phase of data collection, 12 individual, face-to-face, semi-structured interviews were conducted with young entrepreneurs. After transcription, the data were organized, and a content analysis was performed. The research results indicate that the consumption of credit among young entrepreneurs can lead them to vulnerable situations, affecting their financial well-being, highlighting the importance of knowledge about financial well-being for decision making. Lack of attention to this aspect can lead to consumer vulnerability, with immediate negative results. Transformative propositions for the consumer environment are suggested to help organizations deal with consumer vulnerability, especially related to credit.
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