A Desinformação como Instrumento de Dominação Capitalista

Authors

  • Thiago Henrique de Jesus Silva Universidade Federal do Ceará

DOI:

https://doi.org/10.31211/interacoes.n46.2024.a1

Keywords:

Capitalism, Disinformation, Digital Platforms

Abstract

Disinformation as a Tool of Capitalist Domination

This article examines the intersection between capitalism, digital technology, and the spread of misinformation. It highlights how large corporations, especially technology companies, use algorithms and massive data collection to promote their commercial and political interests. Authors such as Chomsky e Herman (2002), Schiller (1991), Klein (2000), McChesney (2013) and Vaidhyanathan (2021) offer insights into how mass media, digital social networks, and algorithms contribute to perpetuating a dominant ideological view. The dynamics of power in the digital age are analyzed, showing how digital platforms reproduce and amplify social inequalities. Furthermore, misinformation is highlighted as a tool serving capitalist interests, demonstrating how algorithmic manipulation of data and audience segmentation are used to direct misinformation campaigns.

Author Biography

Thiago Henrique de Jesus Silva, Universidade Federal do Ceará

Ph.D. candidate in Communication at the Federal University of Ceará - UFC. Master's degree in Communication from the Postgraduate Program at the Federal University of Piauí (PPGCOM-UFPI). Author of the book "Bolsonaro and COVID-19: Unmasking Disinformation," published by EDUFPI; and of the manuals "Check It Out! Look out for Fake News: Fact-Checking Manual" and "There's a Problem with Fake News: Northern Fact-Checking Manual." Coordinator of the extension project "Filtering Rumors and Disinformation in Elections." Member of the research group Journalism, Media, History, and Power - JOMIHIP; of the Center for Studies and Research in Communication Strategies (NEPEC/UFPI), and of the Laboratory for Research in Economics, Technology, and Communication Policies (TELAS/UFC). Also a member of COAR (a fact-checking initiative in the Northeast), which is part of the National Network for Combating Disinformation (RNCD). Bachelor's degree in Journalism from the University Center for Science and Technology of Maranhão - UNIFACEMA. Experience in Communication and Education, with participation in web journalism websites, digital media management, and as a developer member of the extension project "Show Your Black Face," aimed at combating any form of oppression, including racism, homotransphobia, sexism, heteronormativity, which concluded its activities in 2018. Research focused on the axis: media, politics, and Critical Discourse Analysis (CDA), with emphasis on the concepts of fake news, post-truth, disinformation, fact-checking, discourse, media education, and digital platforms.

References

Araújo, W. P. (2021). A ideologia na era digital: a imagem e os algoritmos como formas tecnológicas de dominação social. Ethic@, v. 20 n. 2, 461-488. https://doi.org/10.5007/1677-2954.2021.e82589

Arencibia, M. G., Corozo, E. H. V., & Cardero, D. M. (2023). Fake news: An analysis from political economy. Economics, 12(2), 72-82. https://doi.org/10.11648/j.eco.20231202.15

Bolaño, C. R. (1996). Economia política, globalização e comunicação. Novos Rumos, 25(11), 15-23. https://doi.org/10.36311/0102-5864.11.v0n25.2047

Bozarth, L., & Budak, C. (2021). Market Forces: Quantifying the Role of Top Credible Ad Servers in the Fake News Ecosystem. In: ICWSM. p. 83-94.

Chomsky, N., & Herman, E. S. (2002). Manufacturing consent: The political economy of the mass media. New York: Pantheon.

Farias, J. A., & Magalhães, C. M. (2021). O Capitalismo de Vigilância e a Política da Desinformação. Interações: Sociedade e as Novas Modernidades, (40), 60–79. https://doi.org/10.31211/interacoes.n40.2021.a3

Global Disinformation Index. (2019). The Quarter Billion Dollar Question: How is Disinformation Gaming Ad Tech?. https://disinformationindex.org/wp-content/uploads/

Klein, N. (2000). No logo: Taking aim at the brand bullies. Canada: Knopf Canada. McChesney, R. W. (2013). Digital disconnect: How capitalism is turning the internet against democracy. New York: The New Press.

Noble, S. U. (2018). Algorithms of oppression: How search engines reinforce racism. New York: Illustrated.

O’Neil, C. (2016). Weapons of math destruction: How big data increases inequality and threatens democracy. New York: Crown Publishing Group.

Orlowski, J. (Director). (2019). O Dilema das Redes [Filme]. Estados Unidos da América: Netflix.

Rêgo, I. N. B., & Dourado, J. L. (2013). Economia Política da Comunicação e uma Reflexão Teórica sobre a Mídia nas Sociedades Capitalistas. Anais do XIV Congresso de Ciências da Comunicação na Região Nordeste, Mossoró, RN, Intercom.

Santos Jr, M. A. (2024). Estudo exploratório do financiamento da desinformação na web: fraudes, apostas, trading e clickbaits. Contracampo, (43), 1, 1-16. https://doi.org/10.22409/contracampo.v43i1.56987

Silva, T. H. J., & Lima, N. C. (2024). Tecnologização do ambiente digital como facilitador da propagação da desinformação. Esferas, (29). https://doi.org/10.31501/esf.v1i29.14855

Schiller, H. I. (1991). Culture, Inc: The corporate takeover of public expression. New York: Oxford University Press.

Tufekci, Z. (2018). Twitter and tear gas: The power and fragility of networked protest. New York: Yale University Press.

Vaidhyanathan, S. (2018). Antisocial media: How Facebook disconnects us and undermines democracy. New York: Oxford University Press.

Zuboff, S. (2019). The age of surveillance capitalism: The fight for a human future at the new frontier of power. New York: PublicAffairs.

Published

2024-06-30

How to Cite

Silva, T. H. de J. (2024). A Desinformação como Instrumento de Dominação Capitalista. Interações: Sociedade E As Novas Modernidades, (46), 9–27. https://doi.org/10.31211/interacoes.n46.2024.a1

Issue

Section

Articles