Caindo em Tentação
O Papel da Regulação Emocional na Relação Entre Ansiedade, Determinantes da Impulsividade e Compra de Alimentos
DOI:
https://doi.org/10.31211/interacoes.n47.2024.a9Palavras-chave:
Ansiedade, Regulação emocional, Impulsividade na compra de alimentosResumo
Este artigo analisa a influência dos traços de impulsividade, ansiedade e motivações alimentares na impulsividade alimentar, considerando o papel mediador da regulação emocional. Foi desenvolvido e avaliado um modelo conceptual de hipóteses, utilizando a modelação de equações estruturais. Os resultados mostram que os indivíduos com tendência para compras impulsivas e com maior dificuldade em controlar impulsos emocionais tendem a ser mais impulsivos nas compras de alimentos. A tendência para a impulsividade e os traços de ansiedade parecem comprometer o autocontrolo emocional, enquanto o estabelecimento de objetivos funcionais pode contribuir para o autocontrolo. Além disso, indivíduos com maior tendência para a impulsividade parecem lidar pior com as suas emoções, quando não mantêm objetivos dietéticos ativos relacionados com a saúde. A segregação de estados e traços de ansiedade, bem como a inclusão do construto de regulação emocional, oferecem contributos teóricos para a literatura sobre compras impulsivas. Este estudo também discute implicações de gestão e bem-estar para os consumidores.
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Direitos de Autor (c) 2024 José Eduardo de Melo Barros, Rita de Cássia de Faria Pereira, Marcelo da Costa Borba
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