TY - JOUR AU - Sá, José Carlos Vasconcelos e PY - 2001/10/27 Y2 - 2024/03/28 TI - A Crítica da Técnica e da Modernidade em Heidegger e McLuhan JF - Interações: Sociedade e as novas modernidades JA - INTERC VL - 1 IS - 1 SE - Artigos DO - UR - https://interacoes-ismt.com/index.php/revista/article/view/20 SP - AB - <!--StartFragment--> <p class="MsoNormal"><span style="mso-bidi-font-size: 10.0pt; font-family: Arial; mso-bidi-font-family: &quot;Verdana Bold Italic&quot;; mso-ansi-language: EN-US;">A media&ccedil;&atilde;o constitui um dos aspectos centrais da sociedade contempor&acirc;nea. Este texto desenvolve uma discuss&atilde;o da media&ccedil;&atilde;o no &acirc;mbito dos estudos da comunica&ccedil;&atilde;o e da cultura. O advento da modernidade e a tecnologiza&ccedil;&atilde;o da experi&ecirc;ncia s&atilde;o considerados aqui como realidades reciprocamente constitu&iacute;das. A quest&atilde;o teoricamente importante, por&eacute;m, n&atilde;o &eacute; apenas como a t&eacute;cnica constitui uma dimens&atilde;o emblem&aacute;tica da experi&ecirc;ncia da modernidade, mas como a cr&iacute;tica da modernidade, na tradi&ccedil;&atilde;o filos&oacute;fica e cr&iacute;tica do s&eacute;culo XX, se constitui, inerentemente, em torno da cr&iacute;tica da vis&atilde;o instrumental da t&eacute;cnica e das ilus&otilde;es de controle. A reuni&atilde;o dos pensamentos de Martin Heidegger e Marshall McLuhan nesta an&aacute;lise &eacute;, assim, destinada a tornar vis&iacute;veis as correla&ccedil;&otilde;es anal&iacute;ticas entre a afirma&ccedil;&atilde;o da autonomia da t&eacute;cnica sobre a cria&ccedil;&atilde;o (Heidegger) e da autonomia do meio sobre a mensagem (McLuhan). Ambas as posi&ccedil;&otilde;es s&atilde;o investidas numa cr&iacute;tica da vis&atilde;o predominante da instrumentalidade ou da natureza puramente instrumental da t&eacute;cnica. Estas quest&otilde;es s&atilde;o orientadas para o modo como a supera&ccedil;&atilde;o da vis&atilde;o instrumentalista afecta a rela&ccedil;&atilde;o entre media&ccedil;&atilde;o, comunica&ccedil;&atilde;o e cultura. Se esta realidade j&aacute; era clara na &eacute;poca dos mass media e de McLuhan, &eacute; hoje incontorn&aacute;vel, na dissemina&ccedil;&atilde;o das culturas virtuais e do ciberespa&ccedil;o.&nbsp;</span></p> <p class="MsoNormal"><span style="mso-bidi-font-size: 10.0pt; font-family: Arial; mso-bidi-font-family: &quot;Verdana Bold Italic&quot;; mso-ansi-language: EN-US;">Summary</span></p> <p class="MsoNormal"><span style="mso-bidi-font-size: 8.5pt; font-family: Arial; mso-bidi-font-family: ScalaSans; mso-ansi-language: EN-US;">Mediation is one of the core aspects of contemporary society. This text develops a discussion on mediation in the sphere of the studies of communication and culture. The advent of modernity and the technologization of experience are here regarded as reciprocally constituted realities. However, the important question, theoretically, is not just how technique constitutes an emblematic dimension of the experience of modernity, but rather how the critique of modernity, in the philosophical and critical tradition of the 20</span><span style="mso-bidi-font-size: 7.0pt; font-family: Arial; mso-bidi-font-family: ScalaSans; mso-ansi-language: EN-US;">th </span><span style="mso-bidi-font-size: 8.5pt; font-family: Arial; mso-bidi-font-family: ScalaSans; mso-ansi-language: EN-US;">century, is inherently constituted around the critique of the instrumental view of the technique and illusions of control. The reunion of the thoughts of Martin Heidegger and Marshall McLuhan in this study is, therefore, meant to render visible the analytical correlations between the affirmation of the autonomy of technique over creation (Heidegger) and of the autonomy of the medium over the message (McLuhan). The two positions are addressed in a critique of the predominant view of instrumentality or of the purely instrumental nature of technique. These questions are led to the mode as the overcoming of the instrumentalist view affects the relation between mediation, communication and culture. If this reality was already clear in the era of the mass media and McLuhan, today it is unavoidable, in the dissemination of virtual cultures and cyberspace.</span><span style="font-family: Arial;"> <span lang="PT"></span></span></p> <!--EndFragment--> ER -